Attraction and Recruitment Marketing Manager, Resourcing, Human Resources at Deloitte

Our Campaign Managers are leaders and contributors, responsible for conceptualising inspirational recruitment marketing campaigns that attract candidates to target roles within Deloitte. You will work closely with other recruitment functions and COE teams to articulate marketing’s objectives and work to develop the plans to achieve them. You will be responsible for managing relationships with external agencies and be supported by marketing advisors.

Responsibilities:

• Establish business relationships confidently with increasingly senior people to deliver impactful results and leverage influencing skills positively
• Gain understanding of the recruitment demand and key business objectives
• Commission research with external agency or utilise existing insights to inform best audience approach
• Plan and execute activities excellently, leading others where needed, managing stakeholders and their expectations to meet deadlines
• Develop campaign concepts which put the audience at the centre and gain agreement from the business
• Create go-to-market channel strategies through media, social media, events, talent communities, internal talent ambassadors, employees and other sources aligned to target audiences
• Responsible for developing and deploying integrated marketing campaigns, including crafting strategy, aligning internal teams, developing audience segments, building email nurtures, owning top funnel virtual events, and measuring results
• Utilise existing assets (social media posts, case studies and digital advertisements) or develop new assets aligned to Deloitte brand guidelines
• Oversee the quality of the content created by copywriters and designers to ensure that brand identity is adhered to
• Ensure campaign implementation follows organisational branding guidelines
• Work with other Campaign Managers to prioritise campaigns and ensure resource, budget and timing align to needs of the business
• Navigate complex data, understanding patterns and relationships to makes decisions which drive success. Where needed, work innovatively to propose new approaches to solutions
• Use data sources including Adobe Analytics and ATS to measure effectiveness of campaigns and approaches to actively evolve and report their return on investment
• Continuously assess and report the results of campaigns and implement improvements where necessary
• Deliver exceptional service, maximising results and driving high performance from the team while fostering collaboration across the business
• Develop advisors through challenging work and offering meaningful opportunities for development
• Agile in approach, effectively being able to embrace change and adapt accordingly

Connect to your skills and professional experience

• End-to-end campaign management
• Project management, organisation, and communication skills
• Experience working in a metrics driven culture to measure tactical and channel impacts
• Understanding of current marketing trends
• Ability to work with and manage external marketing agencies
• Derive insights and trends from campaign performance data