Customer Insight Manager at B&Q

What's the job?

• Partner with B&Q Marketing and Strategy teams to identify opportunities for insight intervention, designing and delivering compelling, evidence led, stories. 
• Support stakeholders in their use of insight, acting as custodian of insight interpretation and ensuring customer is at the heart of planning and decision-making. 
• Manage and develop multiple brand health tracking programmes ensuring measurement and interpretation of key performance indicators for Brand. 
• Develop and execute programme of comms testing and Marketing effectiveness evaluation to improve and evaluate Marketing ROI and performance.  
• Support development of marketing campaigns 
• Identify and track consumer trends to facilitate long-term strategic planning. 
• Manage ad hoc insight projects (strategic and tactical) which help answer key business questions by confidently gathering, analysing, and interpreting first and third-party data, which may include commissioning of research projects.  
• Keep abreast of consumer trends to anticipate future customer needs and integrate accordingly into deliverables and recommendations. 
• Translate key insights into a coherent and compelling narrative. Identify opportunities for improvement and make sound recommendations that clearly and simply communicates findings and inspires action. 
• Manage suppliers through procurement and onboarding with an understanding of GDPR obligations. 
• Build and nurture positive supplier relationships. 

What we need:

• Proven experience of designing and executing mixed methodology research. 
• Application of analytical techniques to answer business questions. 
• Experience managing continuous tracking research programmes. 
• Knowledge of comms testing and evaluation of marketing effectiveness to improve Marketing ROI and performance.  
• Ability to synthesise, evaluate and analyse data to produce actionable insight. 
• Ability to contextualise insight and recommendations via understanding of market, consumer context and business/customer drivers and dynamics. 
• Innate passion and curiosity for understanding and investigating customer behaviour and how this can improve business performance.  
• Effective workload prioritisation and planning. 
• Experienced storyteller to drive engagement and action.  
• Excellent interpersonal and influencing skills across functions and at all levels. 

What's in it for me?

As part of a great team, you’ll be valued for who you are. We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!