Digital Marketing Specialist HC UKI at Unilever

As a Digital Marketing Specialist, you will be responsible for coordinating and executing our digital marketing activities to craft unmissable digital brand experiences and drive growth. The focus for Home Care is social and influencers, so you can expect a large amount of your time spent in this exciting space. You will collaborate cross-functionally with the DMC and brand teams to ensure seamlessly connected consumer journeys.

This role focuses on Persil and Surf, our two fabric cleaning brands.

RESPONSIBILITIES

Digital Marketing Strategy Development & Execution:

• Accountable for digital marketing strategy execution across all campaigns for your brands, collaborating closely with media, dCommerce, shopper marketing and brand teams to ensure seamless connected consumer journeys across all digital touchpoints.
• Member of Europe Digital Marketing Community, sharing learnings and case studies.
• Identify opportunities to use AI, test & learn and then fail or scale.
• Collate SOWs from agencies, allocate budgets, and raise POs.

Influencers, social media & content:

• 1st POC for influencer agency, input into briefs from an influencer best practice POV, input into influencer selection, lead UL side through the process
• Use Brainsuite  (pre testing tool) for all paid assets to ensure we land brand recall and drive brand uplift.
• Approve content from an influencer best practice point of view.
• Deliver assets on time and in full to Mindshare – paid media agency.
• Submit best performing assets to Mindshare to ‘boost’ on a weekly basis.
• Coordinate meetings, influencer events, and product send outs.
• Measure and analyse the effectiveness of influencer campaigns and provide learnings.
• Ensure we are offering customers ‘exclusives’ with our influencer & social content to unlock value in store & online.
• Liaise with local and BG brand teams on social strategy for your brands.
• Ensure best practice social content delivery for the Ustudio agency team.
• Align asset & content briefs between the brand and Ustudio designer to ensure effective content creation.

Data and measurement: 

• Data Strategy execution, adhering to objectives set for acquisition and leverage, following data governance and privacy requirements. Responsible for completing Campaign Wizards and ensuring brand teams have completed PRAs.
• Regular PRM email newsletter briefing, build, send and reporting.
• Manage couponing, competitions and sampling processes and tech partners, including best practices, redemption estimations, cost tracking, and measurement. Monitor the correct proceeding of the activity and ensure all campaign fulfilment requirements are managed on time and by the right business partners.
• Briefing global team to create landing pages/website amends where necessary.
• Analyse the digital performance of campaigns and always-on activity for your brands on a weekly basis.
• Collate learnings and turn into actionable insights through QBR process.
• Submit BLS/SLS questions and manage pre-testing processes.
• Customer x Social champion within DMC:
• Ensure we are unlocking value in store and on customer social channels to drive ROI for the business.
• Ensure we are leveraging influencer relationships to drive commercial value.
• Guardian of customer exclusive limited editions.

ALL ABOUT YOU

Experience and skills:

• Experience in digital marketing, with a strong understanding of influencer strategies and social media management.
• Excellent relationship management skills, with the ability to collaborate effectively with agencies and cross-functional teams.
• Measurement and continual improvement mindset, with the ability to analyse data and insights to inform strategic decisions.
• Excellent communication and organizational skills.
• A proactive approach, able to own and steer your own agenda.