Key Account Manager - Manchester at Diageo

About Function

• Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
• We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

ROLE DIMENSIONS

• As a Key Account Manager, you will be operating in the highest value customers across the Manchester On-Trade, which is critical to our total On-Trade business, unlocking our brands in the highest performance and highest potential outlets. You will play a crucial role in building the status, equity and rate of sale of our brands through delivery of brand objectives throughout the highest value and potential key outlets and strategically important customers across the area. 

TOP ACCOUNTABILITIES 

• P&L responsibility for relevant customers in on trade channel for the portfolio and delivery of accelerated growth performance for the existing brands and any future acquired brands.   
• Leading the commercial performance of the account via thorough commercial management; unlocking growth and maximising sustainable profit delivery 
• Strong ownership of the day-to-day customer relationship through effective negotiation, persuasion and conflict management/resolution skills 
• Accurate forecasting, internal performance management with attention to detail, and proactive RTM and supply team connectivity to maintain brand visibility in the outlet. 
• Working effectively with an activation specialist to coordinate key focus brand plans across the customer base.  
• Collaborate on building and chipping in to the on-trade distribution agenda, paired with ROS driving tools to deliver annual financial (AOP) and market share objectives for the portfolio.  
• Work closely with an activation specialist who will support on menu creation, activations and customer engagement within your customer base. 
•  work with the brand ambassadors, customer marketing and category team to deliver the customer needs and commercial and activation goals. 
• Successfully navigate return on investment (ROI) decisions with each customer aligning with key priorities for sustainable and profitable growth. Successful activation of commercial & brand building growth drivers based on analysis and core insight into customer strategy and consumer behaviours. 
• Deliver exceptional results for the customer and Diageo through a sustained commitment to outcomes delivered through effective cross-functional ways of working across our internal teams, paired with balancing key external stakeholders e.g. RTM counterparts, who each play their specific role in building and supporting a great customer relationship. 

IDEAL EXPERIENCE / QUALIFICATIONS / CAPABILITIES

• Established commercial experience including on trade/account management.  
• Retail/FMCG sector experience.  
• Deep understanding of what is important to influential on trade GB category knowledge across spirits, tba and trends.  
• Passion for core, premium and super premium brands, our customers & our consumers.  
• Advanced negotiation and customer relationship-building skills 
• Robust commercial understanding, P&L literacy - innate numerical and analytical skills and ability to derive insight from data.   
• Ability to forge strong and effective cross-functional team relationships and confidently interact with senior stakeholders internally and externally to deliver business outcomes 
• Effectively networked, to handle multiple external customers as well as collaborating with internal partners to build value for our customers. 
• Proactive and entrepreneurial mentality to grow existing and win new customers ahead of our competition 

End Date: April 25, 2026