Product Marketing Manager, Duolingo Math at Duolingo

About the role

• We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You’ll shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.

You will...

• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math. 
• Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans. 
• Conduct consumer research and competitive analysis to inform value proposition development and feature positioning. 
• Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies. 
• Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing. 
• Track and analyze campaign performance, providing actionable insights and recommendations for optimization. 
• Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams. 

About the role

• We’re looking for a Product Marketing Manager to lead the marketing strategy and go-to-market execution for Duolingo Math— an exciting product that brings the joy and rigor of learning to the lifelong skill of math. You’ll shape how this product connects with learners, parents, and teachers, working cross-functionally with Product, Design, and Marketing. You will play a critical role in driving the success of our learning products by developing compelling product narratives both in and out of the app and developing strategies that drive awareness, engagement, and retention.

You will...

• Develop and implement comprehensive product marketing strategies to drive user acquisition, engagement, and retention for Duolingo Math. 
• Collaborate closely with cross-functional teams — including product management, design, engineering, and marketing — to ensure successful product launches with clear, cohesive marketing plans. 
• Conduct consumer research and competitive analysis to inform value proposition development and feature positioning. 
• Develop and implement go-to-market plans for new product or feature launches, including messaging, positioning, and promotional strategies. 
• Collaborate with the marketing and design teams to develop high-impact marketing campaigns, including in-app communications, ASO, social media, email marketing, and content marketing. 
• Track and analyze campaign performance, providing actionable insights and recommendations for optimization. 
• Serve as the internal authority and advocate for Duolingo Math, ensuring consistent messaging and alignment across teams. 

You have...

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of product marketing experience, ideally in consumer technology, with a track record of launching and scaling successful products.
• Strong understanding of the mobile app ecosystem and experience marketing consumer-facing digital products.
• Experience marketing educational products for children; background in mobile apps, games, or classroom learning tools is a plus.
• Excellent written and verbal communication skills, with the ability to craft compelling narratives and present clearly to diverse audiences.
• Data-driven mindset with experience using insights and analytics to inform strategy and optimize performance.
• Experience collaborating cross-functionally and managing multiple projects in a fast-paced environment.