Shopper Marketing Lead - Wellbeing Collective at Unilever

Responsibilities

• Lead the shopper marketing strategy for Liquid I.V. UK and ensure its implementation across all retailers to deliver the annual growth objectives
• Create shopper campaign blueprints, ensuring differentiated options for deployment by Retailer Execution in line with retailer requirements. 
• Define customer priorities, allocate budget (BMI), and manage the forecast and spend monthly. In partnership with Retailer Executive Executives, manage Shopper Marketing investments across in-store and online, ensuring efficient allocation, live performance management and strategic pivots based on ROI.
• Localise global CSTKs or develop your own where necessary, and ensure artwork is ready for deployment in line with retailer media timelines and assets meet Unmissable POS standards 
• Own the Shopper Input into end-to-end Annual Planning process including any requirements for Customer sell in. 
• Own all content that supports the Shopper journey, including ratings & reviews, supplementary images, written content, and influencer content directing to store
• Work closely with Customer Account Managers, Category, Strategy & Planning and Brand team to shape retailer strategies, build strong retailer relationships, and present to various stakeholders, internal and external
• Directly manage shopper marketing for some accounts including Costco and Holland & Barrett.
• Assist the boarder Commercial team across Brand & CSP where needed

About You

• Ideal experience: Suitable years in Shopper Marketing with knowledge of retail media networks and planning processes and a proven ability to optimise plans towards performance outcomes
• Project management with experience working in cross functional teams to deliver business-critical projects on time and in full.
• Stakeholder management with proven ability to build and develop relationships, preferably with customers or agencies. 
• Excellent Communication with proficiency in PowerPoint and Excel, good attention to detail, and ability to convey ideas and plans with clarity in presentations. 
• Reliable and Accountable – takes pride in their work, strives for excellence and goes the extra mile to get things done, even if beyond scope. 
• A Creative Eye – able to recognise and strive for best-in-class creative assets. 
• Passion To Learn – keen to develop new skills and not afraid to ask for help.