Volunteer Attraction Coordinator at British Red Cross

Could you play a crucial role in attracting and retaining volunteers by developing and implementing innovative strategies to attract a diverse range of volunteers?

What does a day in the life of a Volunteer Attraction Coordinator look like?

• Develop and execute volunteer attraction strategies to meet recruitment targets.
• Create engaging promotional materials and campaigns to attract volunteers.
• You will be part of a rota response for the Volunteer Support Line (VSL). The VSL offers practical and emotional support to all BRC volunteers and responds to their questions or concerns about their volunteering tasks.
• Participate in volunteer recruitment events and fairs.
• Build and maintain relationships with community groups, educational institutions, and other organisations.
• Monitor and evaluate the effectiveness of attraction strategies and make improvements as needed.
• Provide support and guidance to volunteers throughout their journey with the British Red Cross.

Do you have what it takes to be a successful Volunteer Attraction Coordinator?

• Proven experience in volunteer attraction, human resources, or a related field.
• Creative and innovative thinker with the ability to develop engaging attraction campaigns.
• Strong stakeholder engagement and influencing skills.
• Ability to design user centred, inclusive solutions.
• Knowledge of volunteer attraction, inclusive recruitment and EDI.
• Ability to interpret data, insights and audience research.
• Strong organisational and project management skills managing projects across multiple locations or services.
• Using data and insight to shape campaigns or plans.
• Producing promotional or campaign materials for varied channels.
• Developing attraction approaches for diverse or underrepresented audience.

Interested?

In return for your dedication and expertise, you’ll get:

• Holidays: 36 days annual leave (including bank holidays) + option to buy 5 extra days.
• Pension scheme: Up to 6% contributory pension.
• Flexible working: We do our best to accommodate your preferred work style.
• Learning & Development: Wide range of career opportunities + comprehensive learning.
• Discounts: Access to Blue Light Discount Card and employee benefits platform.
• Wellbeing Assistance: Access to mental health and wellbeing assistance.
• Team Working: Champion our mission in a collaborative team.
• Cycle2Work: Lease a bicycle through the scheme.
• Season ticket loan: Interest-free loan for commuting expenses.

End Date: 13th April 2026