Vacancies at BAT

Are you ready to take ownership of your own territory, build strong relationships with retailers, and drive the success of globally recognized brands?

We’re looking for a Territory Manager to join our UK Sales team at BAT. In this role, you’ll be the face of our brands in your area, driving growth by executing trade and brand activities, managing key retail partnerships, and seizing new business opportunities.

This is a field-based role with high autonomy — ideal for someone with strong people skills, commercial drive, and a passion for making an impact in a fast-moving environment.

Your key responsibilities will include:

• Own and manage your assigned geographical territory of independent and symbol stores.
• Build and maintain strong relationships with retailers, ensuring loyalty and trade support.
• Execute trade and brand marketing plans (distribution, visibility, display, dialogue) with excellence.
• Identify new business opportunities and unconventional channels to grow market share.
• Ensure products are well-stocked, correctly displayed, and aligned with company guidelines.
• Track competitor activity and implement visibility plans (e.g., backwalls, counter-top units).
• Manage orders, budgets, and reports efficiently, ensuring compliance with BAT standards.
• Act as the key link between BAT and the trade, providing education and digital tool adoption.

What are we looking for?

• Relevant experience in sales, trade marketing, or account management (FMCG experience is a plus).
• Strong communication, negotiation, and relationship-building skills.
• Commercially minded with a drive to achieve sales and distribution targets.
• Excellent time management and ability to work independently.
• Willingness to travel extensively within your territory (95%).
• Basic IT skills and good command of English.

What we offer you?

• The chance to own your territory and make a measurable impact on brand growth.
• Exposure to leading FMCG sales and trade marketing practices.
• Autonomy, responsibility, and the opportunity to develop negotiation and commercial skills.
• A supportive team environment with opportunities for growth and career progression.

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Are you ready to take ownership of your own territory, build strong relationships with retailers, and drive the success of globally recognized brands?

We’re looking for a Territory Manager to join our UK Sales team at BAT. In this role, you’ll be the face of our brands in your area, driving growth by executing trade and brand activities, managing key retail partnerships, and seizing new business opportunities.

This is a field-based role with high autonomy — ideal for someone with strong people skills, commercial drive, and a passion for making an impact in a fast-moving environment.

Your key responsibilities will include:

• Own and manage your assigned geographical territory of independent and symbol stores.
• Build and maintain strong relationships with retailers, ensuring loyalty and trade support.
• Execute trade and brand marketing plans (distribution, visibility, display, dialogue) with excellence.
• Identify new business opportunities and unconventional channels to grow market share.
• Ensure products are well-stocked, correctly displayed, and aligned with company guidelines.
• Track competitor activity and implement visibility plans (e.g., backwalls, counter-top units).
• Manage orders, budgets, and reports efficiently, ensuring compliance with BAT standards.
• Act as the key link between BAT and the trade, providing education and digital tool adoption.

What are we looking for?

• Relevant experience in sales, trade marketing, or account management (FMCG experience is a plus).
• Strong communication, negotiation, and relationship-building skills.
• Commercially minded with a drive to achieve sales and distribution targets.
• Excellent time management and ability to work independently.
• Willingness to travel extensively within your territory (95%).
• Basic IT skills and good command of English.

What we offer you?

• The chance to own your territory and make a measurable impact on brand growth.
• Exposure to leading FMCG sales and trade marketing practices.
• Autonomy, responsibility, and the opportunity to develop negotiation and commercial skills.
• A supportive team environment with opportunities for growth and career progression.