Acquisition Lead (Owned) at The Sun

Your Role: The Sun is looking for a commercially driven and strategic Acquisition Lead to lead audience and subscription growth across our owned channels. Reporting to the Head of Acquisition, this role will be pivotal in planning and delivering campaigns that convert readers into paying subscribers — using data-driven strategies, compelling value propositions, and optimised user journeys.

You will work closely with editorial, product, CRM, design, and analytics teams to create seamless conversion experiences across our owned channels. This is a hands-on, high-impact role focused on measurable results, ideal for someone with a strong understanding of acquisition marketing in a digital environment.

Day to day you will:

• Own and execute the subscription acquisition strategy across all owned channels, including app, email, push notifications, and social.
• Develop and optimise both always-on and tactical campaigns to drive subscriber growth through robust testing and experimentation.
• Utilise data and audience insights to identify high-conversion opportunities and craft targeted messaging that resonates with our readers.
• Partner with editorial and design teams to ensure acquisition messaging aligns perfectly with our brand tone and content strategy.
• Collaborate with CRM and Retention teams to create a smooth transition from the point of acquisition into long-term onboarding.
• Track and report on acquisition performance, focusing on key metrics such as CPA, conversion rates, and ROI to inform future investments.
• Stay ahead of industry trends and competitor activity to continuously improve our strategic approach.

What we're looking for from you:

• Proven experience in acquisition marketing, preferably in a subscription, publishing, or digital media environment.
• Deep understanding of owned digital channels and how to use them to drive performance.
• Strong commercial acumen and performance mindset.
• Ability to translate insights into actionable plans and clear reporting.
• Comfortable working cross-functionally in a fast-paced, content-rich environment.
• Exceptional project management and stakeholder engagement skills.
• Strong copy and creative instincts, especially in positioning value propositions.