Audience Research Executive, Digital at BBC

Job Purpose

• Join the award-winning BBC World Service Audiences team to shape digital research that informs global journalism. As a Digital Audience Research Executive, you’ll play a key role in delivering insights that guide editorial and strategic decisions.

WHY JOIN THE TEAM

• Be part of a multi-national team of researchers and analysts influencing global media strategy. Work on award-winning projects and collaborate across departments to deliver impactful audience insights.

Your Key Responsibilities And Impact

• Contribute to digital research projects through audience data analysis and insight generation.
• Analyse performance data across web and social platforms to inform content and service development.
• Design and maintain dashboards for regular performance reporting.
• Present audience insights in a compelling and engaging manner.
• Support qualitative and quantitative research projects and stakeholder engagement.

Essential Criteria
YOUR SKILLS AND EXPERIENCE

• Experience with web analytics tools like Piano Analytics and Google Analytics.
• Experience with social analytics tools such as Emplifi and YouTube Analytics.
• Strong numeracy and attention to detail with numerical data.
• Proficiency in Excel and PowerPoint for data manipulation and visualization.
• Ability to simplify complex problems and communicate insights effectively.

Desired But Not Required

• Knowledge of media analytics and industry standards across channels.
• Experience with data visualization tools like Tableau or Power BI.
• Experience in international research or analytics beyond UK/US audiences.