Business Development Executive at Diageo

About the Role:

The Business Development Executive (BDE) is Diageo’s frontline representative in the On Trade channel. The role focuses on growing and maintaining distribution of Diageo’s market-leading portfolio through strong sales execution and in-venue activation. By building trusted relationships with licensees and managers, the BDE drives sustainable growth across their territory.

Role Responsibilities:

• Win new listings and grow sales in key independent On Trade outlets
• Manage a territory to deliver clear sales and visit targets
• Build strong, long-term relationships with licensees and venue managers
• Bring Diageo brands to life through menus, POS and tailored in-venue activity
• Train and engage bar teams to deliver great brand experiences and quality serves
• Ensure the right products are available in outlets through effective visit and stock planning

What’s in it for you?

You’ll own your territory end to end, work with world-class brands, and build strong commercial skills through hands-on sales experience, clear targets and ongoing development with support from experienced leaders.

Experience / Skills Required

This could be the right opportunity for you if you have…

• Experience in sales, hospitality, brand activation or a customer-facing role
• A commercial mindset and motivation to deliver against targets
• Strong relationship-building and communication skills
• The ability to manage your time effectively and prioritise across a territory
• A genuine interest in brands and how consumers experience them
• A full, valid driving licence and the ability to travel across the territory