Global Professional Marketing Associate - Sore Throat at Reckitt

City:  Slough
About the role

• Health Professional engagement is a critical part of the Reckitt strategy in order to achieve our purpose and ambition in Self Care, Intimate Wellness and Hygiene. The Global Professional Marketing team designs strong strategies and develops tested content to win with Healthcare Professionals (HCP) using patient insights, innovations, scientific evidence, Go To Market (GTM) roadmaps, and toolkits, which are implemented in country and measured against Key Performance Indicators. The purpose of this role is to support development of HCP toolkits and implementation of global HCP engagement activities at the category level for the upper respiratory brands, primarily Strepsils but also important regional or local sore throat brands including Graneodin.
• You will contribute by working within the Category Growth Organisation (CGO) team in implementing global HCP engagement strategies and success models for sore throat and cough whilst utilising the science of our categories and brands to support the delivery of comprehensive HCP toolkits for country activation across geographies and channels of communication

Your responsibilities

• Through a deep understanding of HCP/patient insights, category and brand science, develop robust and evidence-based HCP communication materials which drive HCP awareness, advocacy and category leadership
• Support the development of the HCP insight plan in partnership with I&A which evolves the strategic direction for HCP engagement and also ensures projects and toolkits deliver HCP recommendation
• Work hand in hand with global regulatory, global medical science, CGO marketing, global pharmacy sales and the countries to refine HCP strategies, support development of HCP relevant evidence pipelines, evidence communication plans, NPD/EPD/BDI pipeline and ensure copy approval of HCP toolkits
• Creation of compelling and HCP validated communication narratives which are brought to life in HCP toolkits which allow countries to activate across HCP channels of communication.
• Working with external agencies in the delivery of global HCP toolkits and educational initiatives
• Develop working relationships & partnerships with external key opinion leaders (KOL’s) and professional organisations in delivery of HCP communication strategies
• Engage with long-term global KOLs who support a range of HCP communication initiatives including brand fight, product launches, educational programme development and category guidelines
• Support the development and optimisation of HCP communication go-to-market plans for launches and relevant product launches 
• Deployment of HCP communication initiatives in a compelling yet informative way to the countries 
• Guide and drive the publication of brand & category data with internal and external experts to support HCP communication and recommendation

The experience we're looking for

Role fit criteria

• Science background and / or qualification
• Experience in HCP content creation / medical writing
• Key Opinion Leaders (KOL) and agency management experience

Professional qualifications/experience

• Educated to minimum bachelor’s degree level ideally in a science, health professional or communication profession - from a recognised University
• Industry experience within scientific, communication, HCP marketing or HCP sales roles

Other personal attributes

• Culturally aware and able to operate with an international outlook
• Ability to build good relationships and challenge constructively and confidently with evidence of where you have developed important relationships with external bodies or experts
• Strong entrepreneurial, conceptual and analytical skills with ability to collate and process data, develop strategies, tactics and measurable implementation in line with opportunities and changes within the markets.
• Would suit an individual with a scientific, sales or medical marketing background who has experience in communications.
• Insightful, with the ability to consolidate complex information, interpret & construct straightforward plans whilst being resilient and able to respond under pressure.
• Possess good communication skills both verbally and written in the English language and communicate across a range of stakeholders both internal and external.
• Experience in developing and creating medical or healthcare materials/content /assets for HCP audiences including training materials.
• Previous experience of professional marketing or sales within OTC self-care categories would be an advantage.
• Ability to contribute by embracing the Reckitt purpose, fight, behaviours and compass. Actively listening to peers and managers and focusing on what really matters.

The skills for success

• Medical marketing, Digital activation to HCPs, Data Analytics, Digital strategy, Channel strategy, Medical Sales, Clinical sales knowledge, Capability building, New Product Development, Global Medical Affairs, Clinical Management.

What we offer

• With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
• We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.