Head of Marketing (B2B SaaS) at Robert Walters

Location: London (2 days in office)
Contract: Full-time
Salary: £100K
Reporting to: Chief Commercial Officer

Our client is looking for a Head of Marketing to define and lead the marketing function at a pivotal time in their growth. This is a brand-new, strategic leadership role reporting into the Chief Commercial Officer, with responsibility for building a world-class marketing engine that drives brand awareness, pipeline, and revenue growth across global markets.

About the Company:

• A fast-growing B2B SaaS business of around 500 employees, expanding internationally and growing through acquisitions. The company has a small but capable marketing and product team in place (2x Product Managers and a Content Writer) and they’re looking for a leader to bring structure, strategy, and measurable impact across global markets.

Responsibilities:

• Build a 3–5 year marketing strategy and create a scalable operating model
• Align marketing, product, and sales to drive measurable pipeline growth
• Lead demand generation, digital marketing, brand, and communications across international markets
• Build and mentor a high-performing marketing team, creating clear KPIs and attribution models
• Bring structure to a growing, acquisitive business while staying hands-on when needed

Candidate criteria:

• Proven experience in enterprise B2B SaaS marketing, ideally with long sales cycles and regional GTM ownership
• Track record of building marketing functions from scratch and driving measurable pipeline growth
• Comfortable operating hands-on and strategically - writing messaging, launching campaigns, building systems
• Strong leadership skills, people-first mindset, and experience managing across teams and time zones
• Experience in global markets with cultural awareness for EMEA, APAC, or North America

What’s on Offer:

• Shape and scale marketing at a fast-growing, acquisitive SaaS business
• Work cross-functionally with Product, Sales, and the Executive Team to influence revenue outcomes
• Lead strategy and execution at a global scale with measurable impact
• Hybrid London-based role with international reach and responsibility