Senior Digital Engagement Manager at WaterAid UK

About the role

As our Senior Digital Engagement Manager, you will champion strategic social media, digital campaigns and experiences, working closely with communications, fundraising and campaigning teams to drive sustainable change.

In this role, you will:

• Deliver and continually optimise organic social media strategy.
• Line manage the Social Media Manager.
• Lead on the expansion of the digital channel mix in key growth areas.
• Refine and continually optimise WaterAid’s approach to social video.
• Lead on delivering priority digital engagement projects.
• Champion WaterAid’s commitment to equity, inclusion and safeguarding.

Requirements

To be successful, you will need:

• Experience in strategic planning/development and digital channel management.
• Extensive experience in and knowledge of digital marketing and social media – spanning earned, owned, shared and paid.
• Line management experience, the ability to lead and motivate others, and drive change.
• A strong understanding of the digital landscape and ability to respond creatively to emerging trends and technology.

Although not essential, we’d prefer you to have:

• Experience of creating content for and strategically growing YouTube channels.
• A solid understanding of SEO techniques, user experience, testing and conversion optimisation.
• Experience of working with content management systems.