Social & Digital Media Advisor (Edgewing) at BAE Systems

Job Description:

• As a Social and Digital Media Advisor, you will lead the development and execution of engaging digital strategies that support the communications objectives of the Global Combat Air Programme (GCAP). Working as part of Edgewing’s HQ-based Communications team, you will play a key role in enhancing the organisation’s online presence, driving audience engagement, and creating high-quality, impactful content across a range of digital platforms.

Core duties: 

• Develop and implement social media and digital content strategies for the company that align with both GCAP programme and the company’s objectives and performance KPIs, eg. Reach, engagement, audience growth
• Prepare and distribute regular content calendars across all social media channels, with content optimised for each channel, including the use of content management and scheduling tools e.g. Hootsuite
• Create, script, shoot, and edit high-quality short-form and long-form content across platforms and digital channels
• Monitor and report on performance and engagement metrics across all social media and digital channels, offering best practices and recommendations for growth.
• Work closely with government and industry partners to co-ordinate social content around major programme announcements and key events
• Support the development of the company’s website and audience growth

Essential Skills:

• Demonstrated success in growing social media channels, supported by portfolio or case studies.
• Validated experience in social media management, content creation, and digital strategy.
• Good understanding of social media platforms, digital trends, and analytics tools.
• Search Engine Optimisation knowledge and experience/ability to apply SEO knowledge and best practices to social media content
• Demonstrable experience working in business-to-business (B2B) and/or business-to-government (B2G) environments

The Edgewing Team

• By joining Edgewing, you will have a unique opportunity to help shape the company from the ground up — setting the foundations for generations to come, influencing how we work, and helping us build something world-class together. At Edgewing, we’re united by a shared purpose to drive what’s next in defence – uniting UK, Italian, and Japanese expertise to shape the future of global defence. With trust at the heart of everything we do, we empower our people to dare to go beyond, bring their best as one, and leave a mark that matters on a truly global mission, making a lasting impact through work that truly matters..

End Date: 10th April 2026