Youtube Channel Manager - Social at Manchester United

The Role: 

• Manchester United is seeking a cross-discipline strategic creative to manage the club’s official YouTube channel and develop our content proposition. You’ll be responsible for channel planning, optimisation, and working with a team of internal content creators to take the channel to the next level—delivering compelling, fan-focused video content that drives engagement, grows our subscriber base, and deepens global fan connection through one of the club’s most powerful platforms.

Key Responsibilities:

• Monitor performance analytics to inform future content decisions and optimise channel growth
• Optimise the MUFC YouTube channel for maximum performance across audience growth, watch time, and other key metrics
• Utilise the full suite of tools available to constantly drive performance across the channel (e.g. A/B testing, multi-language content)
• Lead the planning, production, and publishing of high-quality video content alongside a wider content team
• Collaborate with creative teams to develop original formats, series, and storytelling concepts tailored for YouTube audiences
• Work closely with social, editorial, and wider media teams to align video output with campaigns and key club moments
• Influence and educate creative teams on YouTube-specific content methodologies
• Contribute to shoots, interviews, and live content—including matchday, behind-the-scenes, and player-focused features
• Ensure all content meets brand and platform standards
• Stay ahead of YouTube trends, fan behaviour, and sports content innovations to keep output fresh and competitive
• Build strong relationships with YouTube to explore opportunities that grow audience reach and commercial objectives

The Person: 

• Proven experience managing a YouTube channel and producing content, ideally for a major brand, publisher, or sports club
• Strong understanding of video production, including scripting, shooting, directing, and editing (hands-on or via team leadership)
• Deep knowledge of YouTube best practices, content strategy, and analytics
• Passion for football, with a strong sense of Manchester United’s voice, tone, and global fan base
• Familiarity with YouTube CMS and SEO strategies
• Willingness to work around a football calendar, including weekends and evenings
• Strong football knowledge, particularly of Manchester United

Desirable:

• Experience working in live environments and with high-profile talent
• Understanding of rights usage and platform-specific content guidelines
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects) or equivalent tools
• Self-shooting capability using production cameras and mobile devices
• Excellent storytelling and visual communication skills
• Knowledge of other social platforms