Channels Manager at British Airways

The role: Channels Manager

This critical role within British Airways’ Corporate Affairs team will shape how we communicate and engage with more than 40,000 colleagues worldwide. As Channels Manager, you’ll design and deliver an industry-leading channels strategy that reaches our diverse audiences – from cabin crew and pilots to engineers, airport teams and office colleagues.

Working closely with the Head of Communications Business Partnering, you’ll ensure we have the right balance of analogue and digital channels to cut through, engage and inspire. With editorial ownership of these channels, you’ll set and maintain high standards for content – ensuring it is accurate, relevant and aligned with our writing guidelines, while also promoting British Airways’ strategy, values and behaviours. Your work will be central to creating a clear, consistent voice across the business and helping colleagues feel informed, inspired and proud to be part of BA’s journey.

What you’ll do:

• Accountable for creating and delivering a consistent vision and strategy for all our colleague channels across analogue and digital, from our award-winning intranet called OurBA, to digital screens, email, Viva Engage and magazines. 
• Responsible for the long-term planning for and innovation of all channels, as well as day-to-day comms and content delivery and ensuring correct targeting for audiences
• Continually review industry standards and trends to benchmark and identify best practice, develops new ways of working and use of AI, including the creation of templates, etc., to enable quick and effective content delivery.
• Ensure content is accurate, consistent in look and feel, and designed in line with brand guidelines.
• Together with your team, be the subject matter expert in our intranet management system – engaging with the BA Digital team and supplier to ensure excellence, solve issues and drive forward change
• Role models generating creative ideas for content and activity and thinks outside of the box
• Measures the impact of content and reports on key performance indicators (KPIs).

What you’ll bring to British Airways:

• A positive, can-do mindset that inspires confidence in others.
• An eye for detail, paired with the ability to see the bigger picture.
• Fresh ideas and creativity to bring stories and strategies to life.
• A self-starter attitude – you spot opportunities, solve problems and make things happen.
• Calmness under pressure and resilience when things get tough.
• Curiosity, flexibility and the drive to thrive in a fast-moving, ever-changing environment.

Your experience:

• Strong written and verbal communication and presentation skills.
• Adept at developing and optimising internal communication channels, showing a deep understanding of audience segmentation and appropriate channel selection across colleague channels –i.e., intranet, email, digital kiosks, magazine, forums and roadshows, etc and focused on user experience and accessibility.
• Strong editorial judgement to develop editorial agendas and story selection across channels and manage the creation, curation, segmentation and publication of engaging and relevant content that drives business priorities.
• Proficient in use of analogue and digital communication tools, CMS platforms and social intranet solutions.
• Uses data analytics and insights to measure channel performance and continuously seeks new ways to enhance channel effectiveness and engagement.
• A brand guardian who works collaboratively with teams across the business to ensure seamless, on-brand communication.