Vacancies at British Airways

The role: Channels Manager

This critical role within British Airways’ Corporate Affairs team will shape how we communicate and engage with more than 40,000 colleagues worldwide. As Channels Manager, you’ll design and deliver an industry-leading channels strategy that reaches our diverse audiences – from cabin crew and pilots to engineers, airport teams and office colleagues.

Working closely with the Head of Communications Business Partnering, you’ll ensure we have the right balance of analogue and digital channels to cut through, engage and inspire. With editorial ownership of these channels, you’ll set and maintain high standards for content – ensuring it is accurate, relevant and aligned with our writing guidelines, while also promoting British Airways’ strategy, values and behaviours. Your work will be central to creating a clear, consistent voice across the business and helping colleagues feel informed, inspired and proud to be part of BA’s journey.

What you’ll do:

• Accountable for creating and delivering a consistent vision and strategy for all our colleague channels across analogue and digital, from our award-winning intranet called OurBA, to digital screens, email, Viva Engage and magazines. 
• Responsible for the long-term planning for and innovation of all channels, as well as day-to-day comms and content delivery and ensuring correct targeting for audiences
• Continually review industry standards and trends to benchmark and identify best practice, develops new ways of working and use of AI, including the creation of templates, etc., to enable quick and effective content delivery.
• Ensure content is accurate, consistent in look and feel, and designed in line with brand guidelines.
• Together with your team, be the subject matter expert in our intranet management system – engaging with the BA Digital team and supplier to ensure excellence, solve issues and drive forward change
• Role models generating creative ideas for content and activity and thinks outside of the box
• Measures the impact of content and reports on key performance indicators (KPIs).

What you’ll bring to British Airways:

• A positive, can-do mindset that inspires confidence in others.
• An eye for detail, paired with the ability to see the bigger picture.
• Fresh ideas and creativity to bring stories and strategies to life.
• A self-starter attitude – you spot opportunities, solve problems and make things happen.
• Calmness under pressure and resilience when things get tough.
• Curiosity, flexibility and the drive to thrive in a fast-moving, ever-changing environment.

Your experience:

• Strong written and verbal communication and presentation skills.
• Adept at developing and optimising internal communication channels, showing a deep understanding of audience segmentation and appropriate channel selection across colleague channels –i.e., intranet, email, digital kiosks, magazine, forums and roadshows, etc and focused on user experience and accessibility.
• Strong editorial judgement to develop editorial agendas and story selection across channels and manage the creation, curation, segmentation and publication of engaging and relevant content that drives business priorities.
• Proficient in use of analogue and digital communication tools, CMS platforms and social intranet solutions.
• Uses data analytics and insights to measure channel performance and continuously seeks new ways to enhance channel effectiveness and engagement.
• A brand guardian who works collaboratively with teams across the business to ensure seamless, on-brand communication.

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The role: Communications Business Partner

This senior role within British Airways' Corporate Affairs team is for a highly experienced communications professional with a proven track record of working with senior executives. You'll be the trusted adviser to some of the most senior leaders and play a pivotal role in shaping and delivering departmental and company-wide communication strategies – helping leaders inspire their teams, tell compelling stories and raise their profile through internal and external channels. 

This isn't a backseat role – you'll be at the heart of decision-making, helping to bring clarity to complexity, guiding leaders through change, and ensuring colleagues feel connected to the company. You'll combine big-picture thinking with hands-on delivery, whether that's developing a creative campaign, handling a sensitive issue or crafting engaging content that cuts through the noise. You'll also have significant experience in communications planning, crisis response, change communications, and a real flair for turning strategy into impact. 

What you’ll do:

• Partner with senior leaders (Director and Management Committee level) and, where appropriate, sit in their leadership team meetings to provide communications advice, agree communications priorities, identify opportunities and needs.
• Act as the key interface between business areas and the Corporate Affairs team to triage requests and initiatives in support of business objectives or issues management.
• Develop a communications strategy for your business partnering portfolio area/s, covering analogue and digital channels to ensure all communications are delivered through the right channel, in the right format and to the right audiences, and to build Director and Management Committee level profile and celebrate their team’s successes, both internally and externally.
• Develop high level communications plans, campaigns and events that support central and departmental business’ strategy, objectives and priorities.
• Work closely with all other Communications Business Partners to ensure alignment across the business and to support the delivery of core colleague communications activity, including but not limited to, creative campaigns, change programmes, industrial relations matters and channels management. 
• Oversee and provide counsel on tactical, technical and business-as-usual communications produced by departmental communications executives and provide professional support to ensure they deliver high quality communications.
• Ensure departmental communications plans align with central communications strategy, are appropriately timed and all issues are escalated.
• Develop and deliver campaigns, content and communications activity to promote central corporate strategic objectives and drive understanding of and engagement with the corporate narrative, and how colleagues contribute to the success of the business.
• Measure all communications activity and act on insights to ensure continuous improvement.
• Play a senior role to support crisis communication response and the out-of-hours on-call roster, ensuring sound knowledge of the crisis communications manual.
• Support other activity as required.

What you’ll bring to British Airways:

• A positive, can-do mindset that inspires confidence in others.
• An eye for detail, paired with the ability to see the bigger picture.
• Fresh ideas and creativity to bring stories and strategies to life.
• A self-starter attitude – you spot opportunities, solve problems and make things happen.
• Calmness under pressure and resilience when things get tough.
• The confidence to influence senior leaders while building trusted relationships across the business.
• Curiosity, flexibility and the drive to thrive in a fast-moving, ever-changing environment.

Your experience:

• Significant and relevant experience as a communications professional.
• Proven experience of crafting and executing communication plans and campaigns and well-written communications aligned with business objectives.
• Well versed in managing relationships with stakeholders.
• Demonstrable experience of using initiative, finding stories, originating ideas and creating engaging content.
• Demonstrable experience of handling communications during challenging or sensitive situations.
• Experience of measuring the effectiveness of communications and acting on results to improve output.