In this role, you'll work in one of our IBM Consulting Client Innovation Centers (Delivery Centers), where we deliver deep technical and industry expertise to a wide range of public and private sector clients around the world. Our delivery centers offer our clients locally based skills and technical expertise to drive innovation and adoption of new technology.
Your role and responsibilities
- We are excited to offer a Content Designer position with the opportunity to work on impactful projects for IBM and clients in the health sector. This role focuses on understanding user needs and shaping clear, accessible, and effective content across all user touchpoints, including internal audiences and non-digital channels. It is ideal for recent graduates or early‑career professionals eager to gain hands-on experience in content design.
Responsibilities
- Collaborate with colleagues to plan and support workshops that help teams understand user needs and the role content plays in the overall user experience, including in complex health-sector environments.
- Work closely with user researchers to interpret and communicate research insights, ensuring content decisions are grounded in evidence and aligned with the strategic priorities of IBM and its clients.
- Help create a shared understanding of the end-to-end user experience by identifying content gaps, pain points, and opportunities across different channels.
- Produce content artefacts such as user journeys, content maps, message hierarchies, and early-stage content drafts to frame problems and guide content strategy.
- Create and iterate on content prototypes using the most appropriate methods for each scenario, validating with users where possible.
- Define success measures for content, including usability, clarity, and organisational goals, to ensure content delivers positive outcomes for both users and the business.
Required education
Preferred education
- Bachelor's Degree
- Required technical and professional expertise
- Excellent communication and interpersonal skills.
- Ability to work well in a team and adapt to changing priorities.
- Bachelor's degree in Design, Human‑Computer Interaction, English, Communications, or a related field.
To stand out, experience with user research methods and tools, familiarity with content design frameworks, knowledge of UX writing and accessibility principles, and experience with content‑creation or prototyping tools would be advantageous. Above all, a passion for clear, user‑centred content and continuous improvement is essential.
This role is subject to pre-employment screening in line with the UK Government’s Baseline Personnel Security Standard (BPSS). An additional range of Personal Security Controls referred to as National Security Vetting (NVS) may apply, this could include meeting the eligibility requirements for The Security Check (SC) or Developed Vetting (DV).
- Preferred technical and professional experience
- Experience with user research methods and tools.
- Familiarity with content design frameworks and approaches such as the GOV.UK content design process, content lifecycle models, and evidence‑based content creation.
- Knowledge of UX writing, accessibility standards, and inclusive content practices.
- Experience with modern content and collaboration tools such as Figma, FigJam, Miro, Google Workspace, Notion, and content prototyping tools.
- Passion for user‑centred content and continuous improvement.
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