Head of Digital and Ecommerce at PZ Cussons

Job Purpose

The Head of Digital and eCommerce is responsible for shaping and leading the commercial digital growth strategy; optimising online channels, leading a high performing team and ensuring our brands win in a fast moving, highly competitive and accelerating channel.

Function Overview

Digital and Ecommerce sits within the broader Commercial function, incorporating Distributor, Wholesale, Grocery, Discounter and High Street channels, Category and Commercial Strategy and Planning.

Reporting Relationships

The role reports into the Europe Sales Director and has a combination of direct and indirect reports.

Job context & scope

Key Duties and Responsibilities  

• Digital and Ecommerce Strategy Development – define and execute a market leading ecommerce strategy to accelerate revenue growth across channels (D2C, pureplay, marketplaces, omnichannel retailers), translating consumer, shopper and category insights into clear digital growth plans 
• P&L Ownership and Commercial Delivery – own the ecommerce P&L, revenue targets and profitability across channels, managing trade budgets and optimizing spending across channels to drive sales performance, underpinned by effective planning, forecasting and ROI centric investment decisions
• Strengthen Digital Brand Presence by building a cohesive ecosystem across websites, social, paid media, CRM and digital content, to ensure digital experiences reflect brand identity and meet consumer expectations
• Partner with Key Retailers and Platforms to manage relationships with online retail partners, and improve product discoverability, digital shelf performance, ratings and reviews, and trade spend effectiveness
• Lead Digital Transformation through championing the use of digital tools, data and automation to enhance marketing and sales effectiveness, and drive cross functional digital capability across marketing, sales and supply chain
• Ensure Operational Excellence through overseeing digital operations such as site performance, product content, merchandising, stock availability and fulfillment partnerships
• Build an Integrated Ecommerce Ecosystem to elevate digital capability across teams and enable the business to win online at scale
• Lead and Develop highly capable, high performing teams through fostering innovation, agility and a test and learn culture

Capabilities, Skills and Experience

• Degree in a relevant field or equivalent experience
• Significant experience in eCommerce or digital sales with the ability to define a multi-channel online growth strategy across marketplaces, channels and digital media.  
• Strong demonstrable knowledge of eCommerce platforms, marketplaces and performance metrics
• Strong commercial acumen, with an understanding of P&L drivers, online customer economics, omnichannel demand levers and digital return on investment
• Digital transformation leadership and experience of embedding ways of working, tools, processes across the wider organisation
• Business planning and forecasting, with the ability to build accurate digital channel forecast and integrate them into broader category and commercial plans
• Deep understanding of retailer.com, marketplace management, content excellence and website experience
• Technical and data capabilities in data analytics, insight generation, digital shelf tools and customer journey mapping
• Strong leadership and influencing and stakeholder management skills, with the ability to collaborate effectively 
• Proven ability and passion in capability building to upskill teams cross functionally and strengthen the organisations digital muscle
• Change leadership – comfortable in managing ambiguity, driving adoption of new tools and processes and leading organisational transformation