About the role
The Global Senior Procurement Category Manager, Digital, Data & eCommerce plays a pivotal role at the intersection of marketing, technology, data and commercial decision-making. The role exists to help Diageo unlock growth, effectiveness and margin through smarter digital and commerce investment; shaping how the business plans, partners and spends, not just what it buys.
Operating as a strategic thought partner to Consumer Digital Transformation, Marketing and Commercial leaders, this role combines hands-on category leadership with strong commercial judgement and systems thinking. It leads the development and execution of category and sourcing strategies that balance effectiveness and efficiency. The role requires comfort working deep in the detail when required, and can translate complex digital and commerce capabilities into clear commercial choices that deliver measurable outcomes.
This is a leadership role in a fast-evolving, ambiguous space where technical fluency, applied problem-solving and execution discipline matter. Success depends on the ability to work across boundaries, frame decisions with clarity, challenge constructively, and connect external market insight with internal priorities. Procurement provides the platform for enterprise-wide impact in: shaping agendas, guiding investment choices, and accelerating Diageo’s digital, data and eCommerce transformation with integrity, rigour and pace.
Key responsibilities
- Transformation partner: Play a key role in shaping and accelerating Diageo’s digital, data and eCommerce transformation. Articulate the journey and vision to align collaborators, connect across the business through the unique external and cross-enterprise view Procurement brings, and use insight and data to unlock new sources of value.
- Category leadership & sourcing strategy: Lead category and sourcing strategies that improve value and ROI. Ensure outcomes-based implementation of commercial elements of spend with suppliers and agencies, promoting the highest standards of ethics and compliance. Deliver benefits through strong demand management, relationship management and contract execution.
- Business partnering: Act as a trusted partner to global marketing and digital teams, supporting the evolution of Diageo’s digital practices. Bring understanding of marketing science, analytics, eCommerce and ad-tech to inform decisions and enable effective collaboration.
- Ecosystem & market intelligence: Build and maintain a strong understanding of the agency and partner ecosystem, supply chains, innovation and emerging technologies. Provide external benchmarks and market insight to inform strategy and drive value.
- Value delivery & stakeholder management: Create and lead programmes that deliver productivity and performance targets. Run joint objectives and KPI-based reviews with agencies and suppliers, agree development plans to lift performance, and manage senior stakeholder engagement.
Key Interfaces
- Global Marketing, Commercial and Consumer Digital Transformation leadership
- Digital & Technology teams, including data, analytics and technology solutions
- Global Procurement colleagues and Centres of Excellence
- Agencies, platforms and strategic suppliers across digital, data and eCommerce
- Finance, Legal and Compliance partners
Skills, experience & capabilities required
Comfort operating between strategy and hands-on execution in digital, data or commerce contexts, with the judgement to know when depth matters.
- Extensive experience in procurement, marketing procurement, OR eCommerce / digital, with a strong understanding of how commercial structures enable growth and value creation.
- Proven rigour across digital and marketing services, including strategy development, sourcing, contracting and supplier performance.
- Strong digital and eCommerce fluency with a clear ROI and effectiveness lens, and the ability to translate technical capability into sound commercial and contractual choices.
- Demonstrated ability to partner cross-functionally, influence senior stakeholders, and operate effectively in transformation contexts characterized by ambiguity and pace.
What We Offer
- A high-impact role shaping how Diageo invests in digital, data and eCommerce to drive growth, effectiveness and margin.
- Portfolio-scale responsibility, influencing a complex supplier ecosystem and c.$100m+ of Advertising & Production investment.
- Significant exposure and partnership with global Marketing, Commercial, Digital and Procurement leadership.
- A strong platform for personal growth, with scope to broaden enterprise leadership impact over time.
- An inclusive, values-led team culture committed to ethics, diversity and performance.
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