Senior Responsibility & Policy Manager at HEINEKEN

About the role

We’re looking for a Senior Responsibility & Policy Manager to drive HEINEKEN UK’s responsibility agenda and strengthen our reputation with key external stakeholders. Reporting to the Head of Public Affairs & Responsibility, this role plays a key role within our Corporate Affairs team, shaping policy, leading inspiring responsibility campaigns, and representing HEINEKEN in the public policy arena.

This role protects our licence to operate and promotes our freedom to grow through:

• Responsibility leadership: create and deliver HEINEKEN UK’s Responsibility strategy, activating campaigns that make moderation aspirational, reduce harmful consumption, and highlight our leadership in Low & No alcohol.
• Public policy influence: monitor UK and international policy developments (duty, labelling, health policy, minimum unit pricing), advise the business on risks and opportunities, and help shape the regulatory environment.
• External engagement: represent HEINEKEN UK with politicians, regulators, and industry bodies (e.g. Portman Group, Drinkaware, IARD, WBA), building strong advocates for our business and category.
• Thought leadership: deliver programmes and partnerships that position HEINEKEN as a positive force in society, including charitable initiatives addressing harmful consumption and data-led evidence for beer and cider differentiation.
• Internal mobilisation: engage colleagues and commercial teams with responsibility campaigns, develop tools and content for customers and licensees, and lead cross-functional teams on policy topics.

You’ll also lead horizon scanning, maintain risk registers and policy matrices, and ensure our leadership team is prepared to respond proactively to emerging public policy and media issues.
Who we’re looking for

• Minimum 3 years’ experience in Corporate Affairs, Public Policy, or a related business role.
• Proven ability to plan, design, and deliver projects that achieve key business or policy outcomes.
• Experience engaging senior internal and external stakeholders, including public bodies or politicians.
• Strong communication and storytelling skills – able to translate complex policy into clear, actionable messages.
• Project management experience and the ability to work across multiple functions.
• Knowledge of current public policy issues affecting alcohol or consumer goods is desirable.
• Experience in leading partnerships and delivering long-term public affairs or responsibility programmes is a plus.