Brand Marketing Lead at Samsung Electronics UK

Role and Responsibilities

You will play a pivotal role in driving the success of our brand by using data-driven insights, encouraging creative strategies and a customer focused approach. You will be responsible for developing and executing innovative marketing campaigns that enhance our brand awareness, drive customer engagement and ultimately increase market share.

What will be your key deliverables?

• Develop and execute brand strategies: build and implement comprehensive brand strategies and tactics that align with the division’s overall goals and objectives. Utilise market research, customer insights, and competitive analysis to inform brand positioning, and messaging.
• Drive data driven decision-making: Leverage data analytics tools to gather and analyse consumer behaviour, market trends and campaign performance metrics. Use these insights to optimise marketing initiatives, identify growth opportunities and make data-driven decisions that enhance brand category performance.
• Monitor and analyse market trends: stay up to date with industry trends, emerging technologies and competitor activities. Find opportunities for brand differentiation and innovation, ensuring our brand remains relevant and competitive in the market.
• Customer Centric approach: Develop a deep understanding of our target audience, their needs and preferences. Use this knowledge to craft compelling value propositions, personalised messaging and tailored experiences that resonate with customers and drive brand loyalty.
• Inspire creative excellence: Collaborate with the creative agency to develop inspiring and impactful marketing campaigns across various channels, including digital, social, media, events, partnerships. Ensure brand consistency and integrity while pushing creative boundaries to capture the attention and loyalty of customers.
• Cross functional collaboration: Collaborate with internal teams such as product management, sales, , online, social, PR, DTC, CRM, content, channel, retail, field and training to align brand strategies and ensure consistent messaging and creative across all touchpoints. Foster strong relationships and effective communication to drive cross-functional synergy and achieve shared goals.
• Act as a leader among European subsidiaries, setting and sharing standard process and Industry leading campaigns, with great communication with European office and Suwon HQ teams.
• Custodian of the brand: ensuring consistent brand identity, visual identity systems, and tone of voice across channels.
• Responsible for driving SEUK agenda through multiple external collaborators including HQ (GBM, IMC, Online Biz) and partner retailers to deliver global campaigns locally and ensure alignment with channel and retailer plans.
• Agency management: fostering strong partnerships with external agencies to support various marketing initiatives. Effective agency management improving the value of agency output, and optimising budget.

What we need for this role

To be successful, you will possess the following skills and attributes:

• Driving for Results –in depth of knowledge of marketing and commercial, including campaign development, commercial proposition and media mix with strong industry experience. The role will utilise this deep understanding to create compelling marketing plans that accelerate the brand value of Samsung TV and DA (Domestic Appliances).
• Building strong relationships – the brand marketing lead will be an advocate of for TV division in Samsung incl. SEUK, EHQ and HQ Suwon. They will be expected to find and utilise data to build the customer proposition for TV and DA, and work effectively with HQ and EHQ to ensure the right proposition is delivered for the business. The role will influence the highest level of marketing decision makers in HQ GBM teams and SEUK decision makers
• Inspiring Others – The role will constantly challenge the status quo and be a role model for best in class innovative and creative plans, which bring the category to life through compelling storytelling.
• Building the Best Teams – the brand marketing lead will create and lead a hard-working diverse team that is passionate, high energy, self-motivated and driven by results through a coaching, supportive and collaborative approach.
• Creative Intelligence – the brand marketing lead will be commercially astute and have a rock solid grasp and alignment with delivering the TV division targets and goals.
• Strategic problem solver with the ability to act operationally
• Forward-thinking creative strategist
• Excellent influencing and relationship building skills
• Strong collaboration and team leading skills
• Positive attitude, ability to inspire others
• Commercial Awareness

What does success look like?

• You will develop a customer centric marketing strategy and sell in your ideas to secure agreement and support from the business.
• Your campaigns create inspiration and desire to make consumers love Samsung.
• Big part in creating loyal Samsung fans and stickiness across the portfolio.
• You will overachieve Market Share, PTO, Brand metrics, optimising commercial & marketing effectiveness return on investment.
• We are looking for candidates who can demonstrate the following:
• Experience working in strong customer led marketing teams
• Experience of working within a complex matrix organisation and leading teams
• An outstanding communicator, relationship builder, influencer
• Be self-motivated, driven with the ability to project handle resource and tasks to hit deadlines and deliver at pace
• Confident and creative storyteller through the work and presentations
• A strong ability to connect with people, to get results through others
• A passion for delivering results and in technology
• Experience in executing innovative marketing campaigns to gain SOV
• Key people management responsibilities at Samsung
• Provide clarity on strategy, team purpose & value and define the key areas of focus and direction
• Support the development of your team through regular mentoring, coaching and feedback, 1:1s and on the job learning opportunities
• Role model inclusion for your team to build trust and psychological safety
• Ensure communication with your team is a core focus area including cascade of information from LT’s and relevant business updates
• Manage the on boarding, off boarding process and the entirety of the colleague lifecycle process for all team members
• Manage all annual people management cycles such as goal setting, evaluation and salary reviews to a high quality and in a timely manner
• To be accountable for ensuring your team are compliant with company processes and procedures; such as compliance, meeting mandatory business cyclical deadlines, and understanding the company values.

Skills and Qualifications

• Benefits of working at Samsung include
• Hybrid working – 3 days in the office and 2 days at home per week
• Bonus scheme linked to individual, team and company performance
• Car allowance 
• Pension contribution
• Three volunteering days each year
• Holiday - 25 days plus bank holidays and an additional day off for your birthday
• Access to discounts on a wide range of Samsung products
• Access to a discount shopping portal
• Partner Colleagues are not eligible for Samsung Enhanced Paid Sick Leave but may be eligible for statutory payments from their payroll agency
• Up to 20 (pro-rata) Partner Absence days per calendar year to be used in times of need