Marketing Effectiveness Manager at L'Oréal

As a strategic marketing effectiveness manager, you will fuel optimisation of marketing spend, through data driven decision making.  Reporting to the Head of Marketing Measurement in our central CDMO multi-division team, this role will work closely with multiple L’Oreal brands to: Understand their brand objectives, craft analysis, scope MMM projects and deliver insights and optimisations on marketing mix. 

A DAY IN THE LIFE

• The objective of this role is to answer key business questions, drive ROI and sell out improvements. The role will be highly varied, with opportunity to work with multiple stakeholders across the business locally and globally. 
• Own and deliver up to 9 MMM projects per year 
• Own the data collection and validation process in partnership with modelling partners 
• With Head of Marketing Measurement craft and deliver insights based on MMM consolidations  
• With brands, craft strategic optimisations based on past MMM performance 
• Work closely with modelling partners to project manage and schedule deliverables on time for key strategic moments 
• Foster strong relationships across multiple functions including marketing/finance/data 
• You will be a consultative expert to divisions and encompass all elements of advanced analytics. 
• You will drive upskilling and understanding of complex topics with simple actionable story telling.  

WHO YOU ARE

• Demonstrable prior experience in analytical consulting, preferably within marketing or media.  
• Expertise in MMM methodology, or equivalent transversal understanding of statistical principles  
• Understanding of (MMM) data collection process 
• Strong excel skills and proficient in manipulating large data sets  
• Strong presentation and story-telling skills  
• Excellent project management skills  
• Stakeholder management skills, building relationships with modelling providers, brands and division experts 
• Advantageous, but not essential: 
• Understanding of media and media optimisation would be highly advantageous  
• Experience working in a large matrix organisation/experience with local/global dynamic would be advantageous but not essential  
• Experience within FMCG/CPG