Develop and deliver marketing communications plans that deliver against key objectives in relation to multiple stakeholders in line with IMPACT’s communications strategies, raising the profile of our work and impact both internally and externally.
Develop communications plans for key priority work areas including delivery project outputs, case studies and promoting areas of expertise.
Engage with internal stakeholders and form strong professional relationships across the marketing and communications community. Develop strong links with senior academic staff to gain an understanding of strategic priorities within the College. Effectively and proactively engage with academic and professional colleagues from across the Schools to seek out opportunities.
Work with the Communications Manager and relevant senior stakeholders to identify and agree on key priorities throughout the academic year, whilst being able to respond to changing external situations and internal University priorities.
Encourage engagement and growth of media coverage of academic colleagues in the College working closely with colleagues in External Relations.
Encourage growth of IMPACT’s presence in commentary pieces and other associated PR activity through further engagement with academic staff (broadcast, print and digital media, including Birmingham Briefs, The Conversation, trade press, high-quality journals, and University website).
Develop and deliver training and development activities for staff enabling them to engage effectively with key stakeholders, including but not limited to the media, policy influencers, general public, and internal stakeholders.
Liaise with appropriate colleagues to review, design, write and produce a range of online and offline collateral to represent IMPACT’s work and activity across a broad range of channels and to a broad range of stakeholders.
Work with Communications team colleagues to continually improve website copy to reflect the IMPACT’s strengths, including working with colleagues to improve ‘writing for the web’ skills of the community, and rewriting and developing new digital content as appropriate.
Liaise closely with colleagues from across IMPACT to develop and grow the internal profile of IMPACT ensuring all opportunities are explored and disseminated accordingly.
Ensure that the reputation and brand of IMPACT is supported and adhered to at all times, working with University Communications, Creative Media and other colleagues as appropriate.
Work with the Communications Manager to report against key metrics and KPIs to evaluate communications and events activity against targets.
Person Specification
Degree-level education or equivalent work experience
Good level of experience of working in a marketing or communications environment
Experience of devising and delivering multi-channel strategic communications plans
Experiencing of planning, delivering and evaluating events
Experience of translating complex information into accessible communications and multiple channels
Demonstrable understanding of the complexities and competing factors related to research environment and higher education
A proven, high standard of communication and confidence of dealing with projects at all levels
Well-developed administrative and organisational skills with a proven ability to pay meticulous attention to detail
Experience of using social media as part of a marketing or communications campaign
Ability to use analytics and interpret data to inform your work
Experience of using CMS and CRM software
Ability to work with initiative and being able to prioritise work in a pressured environment and manage multiple workloads simultaneously
Experience of administering budgets and using financial systems
Flexibility to work out of hours as required (including occasional evening and weekend work) and a willingness to travel where necessary
This role will require the exercise of personal initiative within and beyond the department and with external contacts.
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