Public & Media Relations Manager UK at Accor Hotels

Job Description

Ensure consistent positioning and increase visibility of Accor and its Premium, Midscale & Economy brands across all media within UK, Ireland and Benelux.

Key Responsibilities:

• Implement a strategic PR plan based on brand pillars and corporate objectives
• Ensure consistent messaging tailored to culturally diverse markets within the region
• Manage and execute Corporate and Brand PR activities in the region, supporting Global PR initiatives when suitable
• Enhance Accor and PME brands' positioning within key target media across UK, Ireland and Benelux
• Identify media opportunities and lead proactive story-pitching
• Translate brand programmes and corporate messaging into creative PR strategies
• Manage PR agencies to ensure streamlined external communication
• Support the spokespeople strategy for Accor executives and their positioning at media and industry events
• Collaborate with the ENA PR team on overall regional strategy
• Cultivate and manage media networks across the region

Qualifications:

• Minimum bachelor's degree in public relations, communications or related field
• 5+ years of experience in PR, preferably in international teams or agencies
• Strong media relations background with proven track record in corporate communication
• Crisis and reputation management skills
• Business fluent in English; additional languages are a plus
• Proficiency in PR tools and platforms for monitoring, reporting, and content creation
• Understanding of the hospitality and travel industry trends
• Creative thinker with ability to translate strategic plans into actionable outputs