Senior Marketing Manager at Durham University

Typical Role Requirements

Service Delivery/Development

• Show a commitment to equality, diversity and inclusion and the University’s values.
• Develop and apply an in-depth understanding of university policy, sector issues and external developments (regionally, nationally and globally) when carrying out your role. 
• Ensure that policy and regulatory standards are met by the ongoing development of standard operating procedures for activities, processes and transactions that are carried out in services you are responsible for. 
• Use your professional knowledge and experience as a senior marketeer to create and implement tailored marketing strategies and campaigns, resolve problems, shape processes and activities, develop systems and provide subject matter expertise and advice. 
• Use your managerial and leadership expertise to identify priorities, identify synergies and continue to shape your team to achieve the required outcomes. 
• Look for ways to continually improve services and take a lead role in the development and implementation of assigned policies, processes and standards. 
• Develop external relations, identify and develop opportunities for communities of practice, employers, businesses, alumni and donors via extra-curricular activities and increased levels of participation. 
• Ensure the ongoing development of tools and toolkits, together with appropriate training, and in place to ensure colleagues across the University can produce their own marketing collateral where appropriate. 
• Initiate and manage business process reviews and regular evaluation to improve the service in your area. 
• Ensure data (commercially sensitive and/or personal) is appropriately stored and managed. 
• Manage quality and regulatory audits of systems and procedures. 
• Support the welfare, wellbeing and employment of your staff by providing professional guidance. 

Planning and Organisation

• Contribute to the development of operational plans relevant to your area.
• Collaborative approach to pan-university working, to identify synergies across work streams and other marketing and/or communications teams, where common campaigns can be established and executed. 
• Oversee the analysis of data about the service levels provided by your area make recommendations for improvement in reports to senior managers and committees.
• Allocate, manage and monitor local and project budgets, expenditure and resources associated with the delivery of marketing activity.  

Team Development

• Manage and develop the people, performance and resources of your team to ensure that a customer focussed service is provided.
• Ensure your team are appropriately and strategically deployed to deliver against our overall objectives. 
• Help shape the skills and expertise needed to deliver a professional service by recruiting, inducting and training team members and structuring the team in way that will best meet operational and strategic priorities.
• Ensure that your team can deliver the required services by devolving and delegating responsibilities to appropriate team members.
• Carry out regular performance reviews to provide feedback on objectives and expectations and identify any development needs.
• Handle most HR issues and support the welfare and wellbeing of your team referring more complex issues to specialist services or more senior managers.

Communication/Liaison

• Use your professional knowledge to identify and recommend priorities for long-term business plans in line with marketing, recruitment and reputation building.
• Provide professional guidance and advice when managing specialist services of the team, complaints, or referrals to other services.
• Develop creative and innovative communications to promote and increase engagement for promotion and reporting purposes 
• Influence University policy, standards and governance by leading operational business meetings, working groups and sub-committees.
• Create strong working relationships, including internal and external networks, using your networks to increase your knowledge and skills, swap information with peers and positively influence the University’s reputation.
• Represent Marketing & Communications and University at promotional events.
• Identify opportunities to develop and increase participation in special interest groups.
• Any other reasonable duties.

Your application should cover the following criteria:

Essential Criteria

Qualifications/Experience

• Educated to degree level in a relevant marketing or communication discipline (or equivalent marketing and management experience).
• Demonstrate ability to create and implement marketing strategies and tactical plans to defined markets on national and international level, with a proven ROI. 
• Experience of providing specialist marketing advice, training and guidance to a range of customers and colleagues, including more senior colleagues.
• Demonstrate experience as a brand advocate and champion with internal and external stakeholders. 
• Experience of participating in internal or external networks to share and discuss good practice, develop strong and productive working relationships and positively influence the University’s reputation.
• Experience of implementing policies and procedures and supporting service improvements.
• Track record of management and development experience.

Skills/Abilities/Knowledge

• Excellent spoken and written communication skills including the ability to develop effective working relationships, both internally and externally
• Ability to manage and deliver timely integrated marketing campaigns – utilising a range of online and offline channels relevant to key markets. 
• Awareness and understanding of the activities, objectives and strategic direction of the University, both current and future, and the external operating environment of higher education. 
• Strong digital competence across a range of digital devices and apps including social media, digital communication tools, and Microsoft 365 applications.
• Committed to continuing professional development to maintain professional recognition.
• Extensive knowledge and experience of ensuring compliance with regulatory and organisational policy and guidelines.
• Ability to contribute to evidence-based planning at operational and strategic levels, drawing on data, evaluation and metrics.
• Ability to solve problems and decide on and plan appropriate solutions.

Desirable criteria

• Experience of developing innovative solutions and practical implementations for strategic change.