The role:
We’re looking for an outstanding Senior Brand Manager to join our Marketing team, working on one of our iconic beer or cider brands, shaping how millions of consumers experience it every day. This is a high-profile, high-impact role at the heart of our growth agenda, offering the opportunity to lead some of our most important commercial and brand battles.
Reporting into a Marketing Manager, you’ll be a passionate, creative and consumer-centric marketer who thrives on building brands, influencing stakeholders and turning insight into action.
What you’ll be responsible for
- Developing and leading the local brand strategy
- Owning the annual brand plan and delivering initiatives that drive commercial and brand targets
- Partnering with global teams to refine brand positioning and visual identity, supported by research, advertising and insight
- Bringing brand positioning to life through meticulous and consistent execution across all touchpoints
- Leading brand communications and owning the end-to-end communications strategy
- Managing multi-million-pound media investment in collaboration with our media agency and in-house, data-driven media team
- Creating inspiring and engaging content for sales briefings and customer presentations, ensuring the brand agenda lands across the business
- Building strong agency partnerships to deliver high-quality work, on time and in line with agreed frameworks
- Tracking and reporting brand performance (volume, value, share and spend), turning insight into clear actions
About you:
You’re a curious, consumer-focused marketer who loves building brands and turning insight into action. You’re comfortable owning big decisions, influencing across teams, and balancing long-term brand thinking with short-term commercial impact. You bring energy to your work, ask great questions, and know how to move things forward, even when the path isn’t perfectly mapped out.
You’ll also bring:
- At least 6 years’ experience in brand marketing
- A strong track record in developing consumer-centric communications and working across media planning and buying
- The confidence and credibility to influence a broad range of stakeholders, including at a senior level
- Sound judgement and decision-making skills, with the ability to know when to shift from analysis to action
- A collaborative mindset, with the ability to work effectively across global, commercial and agency partners
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