Consumer & Shopper Insight Manager at HEINEKEN

About the role:
We’re looking for a Consumer & Shopper Insight Manager to support the Head of Consumer & Shopper Insight in delivering both continuous and ad hoc research for HUK. The role has a strong focus on our Beer business unit and Off-Trade shopper teams, acting as a key partner in shaping brand and category strategy through clear, commercially grounded insight. You’ll work cross-functionally, manage end-to-end research, and ensure consumer thinking is embedded in decision-making.

What You’ll Be Doing

• Lead the day-to-day management of all post-campaign evaluations, working closely with the media team.
• Own our relationship with Toluna — responsible for scripting, fieldwork and reporting for campaign performance studies, ensuring outputs are insightful and actionable.
• Combine media performance and consumer results into a single set of recommendations for brand teams.
• Act as the primary insight contact for the Beer brand unit, supporting across annual planning cycles (ICP/AP/SP), brand positioning, asset development and ad hoc qual/quant needs.
• Partner with category and shopper teams (Off-Trade), owning key shopper insight deliverables such as SIMPLE, missions & occasions and Polaris model mapping.
• Work with stakeholders to define and deliver both regular and ad hoc insight needs within budget.
• Champion agile and self-service research methodologies, continually looking for ways to evolve and strengthen our learning agenda.
• Ensure consumer insight sits at the heart of strategic thinking across your areas of responsibility.

You’re curious, commercially minded and confident navigating both brand and category environments. You bring a balance of solid research expertise and the ability to translate data into simple, compelling stories that influence decisions. You’re proactive, organised and comfortable owning relationships with multiple stakeholders.

Experience We’re Looking For

• 5+ years’ experience in insight or planning, ideally across both agency and client-side roles
• Experience within FMCG/CPG; alcohol experience helpful but not essential
• Strong understanding of research techniques and how to apply them to real business questions
• Excellent communication skills with the ability to simplify complex data
• Good understanding of commercial drivers, the trade environment and competitive dynamics
• Proven brand planning experience and a track record of driving brand agenda through insight