Product Growth/Specialist (Localization for UK) at Canva

About the Role

• Every month, more than 100 million Canva users create a design in one of the 100 languages other than English, that Canva supports. The Localisation specialty is a small team of linguists, project managers, and engineers distributed throughout the company.
• As a English Experience (UK) Localisation Partner, you'll bring your cultural and linguistic knowledge to all aspects of localisation, ensuring our UK users have the best possible Canva experience.
• You will be the voice of UK users and the champion for culturally relevant content.

What you’ll do

• Identify key opportunities for localisation improvements for the UK market adapting US content
• Collaborate with local team on Product Growth initiatives
• Tailor education content for the nuances of the UK market
• Evaluate and adapt global messaging, campaigns, and product experiences to resonate with UK users
• Provide cultural insights and guidance to global teams to produce content that suits multiple English audiences
• Work closely with local partners to ensure clarity, tone, and cultural nuance across all surfaces
• Partner with internal stakeholders to develop language style guides, tone of voice strategies for the English UK variant, and localisation best practices

What we're looking for

You understand the needs of UK customers and the opportunities to meet those needs effectively. We’re open to candidates from a range of backgrounds, and valuable experience could include localisation or internationalisation work, content design, product growth in the United Kingdom, or brand copywriting in British English. Previous experience working for a SaaS or technology company is also highly valued.

You’re passionate about language and culture and you understand how these can impact local users’ experience of a product. Above all else, you care deeply about creating experiences that feel natural and intuitive so that Canva resonates with British users and feels like home for them. Your analytical mindset helps you evaluate campaign effectiveness and recommend data-driven improvements for optimising user experiences.

You thrive in flat, collaborative environments where ideas can come from anywhere and success is a shared effort. You also love taking things from chaos to clarity. You’re a natural at understanding ambiguous, complex problems and communicating them simply to others. You also have the drive to see things through despite changes and setbacks. You’re equally comfortable discussing detail with engineers and ideas with product managers and designers. You’re great with tech (Atlassian project management tools, basic web development) and you write a mean doc.

Also, we’d love it if you had the following but it’s not a prerequisite!

• Knowledge of product growth strategies and user acquisition in the United Kingdom
• Experience in marketing or advertising in the UK market
• You’ve got a tertiary education in linguistics, literature, or localisation
• You have copy-writing experience — you maintain a blog or, even better, you have experience in localisation for a SaaS product
• You showcase a solid understanding of organic growth (SEO and Wordpress)
• You have some design experience
• You’re an expert with CAT tools (experience with Smartling gets full marks but not a must)