Senior Customer Marketing Manager - Grenade at Mondelēz International

How you will contribute

• Lead the development of the long term customer marketing strategy, working closely with brand and marketing to ensure alignment across key campaigns
• Manage and be accountable for the A&C budget for customer, POS and trade press spend, ensuring delivery against agreed ROI and budget targets
• Work in partnership with Head of Grocery, Senior Category Manager and Senior NAM to create a high impact, commercially robust execution strategy for Tesco
• Lead the set up of an ROI strategy, working closely with commercial teams to agree and implement ROI mechanics and analysis for every activation
• Lead annual brand plans, creating the customer marketing execution plans aligned with NPD launches and brand campaigns
• Lead, coach and develop a high performing Customer Marketing team

What you will bring

• Significant experience in customer/shopper marketing within FMCG, with strong knowledge of UK channels and customer activation
• Experience with a top 4 grocer
• Proven people leadership capability, including experience managing and coaching
• Track record of delivering a strategy from concept to delivery with proven results and learnings
• Strong commercial acumen, with experience driving growth through priority or emerging channels
• Work collaboratively and take a leadership role within the commercial team, forming close relationships with Commercial, Marketing and Brand
• Strong relationship building and ability to influence at a senior level
• Proactively identifies ways for continuous improvement
• A structured, delivery-focused approach with the ability to manage complexity, prioritise effectively and deliver consistent executional excellence

Additional skills and experience:

• Experience in FMCG customer marketing or commercial role
• Advanced Excel skills
• Power BI skills