Digital Media Specialist at HEINEKEN

About the role:

As a Digital Media Specialist, you’ll be responsible for leading the day-to-day digital planning and activation of media campaigns across some of Heineken UK’s key brands. The role focuses primarily on Programmatic and Social channels, spanning OLV, Display, Audio, CTV and paid social platforms.

You’ll own campaigns end to end,  from insight-led planning and activation through to optimisation, reporting and learning,  ensuring activity is aligned to clear business objectives and delivers measurable impact. Working closely with internal stakeholders and external partners, you’ll bring media ideas to life through smart buying, strong execution and continuous optimisation.

Sitting within the Media Buying function and reporting to the Media Buying Lead, you’ll play a key role in delivering large-scale national campaigns, scaling data-driven marketing, and driving innovation across digital media. You’ll also contribute to improving how we buy, measure and activate digital media, helping to raise capability and effectiveness across the business.

Some of the role’s key responsibilities include:

• Plan, activate and optimise digital media campaigns across Social and Programmatic channels, aligned to clear business objectives.
• Own campaigns end to end, from insight-led planning through to activation, optimisation and reporting.
• Apply data-driven audience strategies, increasing the use of 1st and 2nd party data.
• Monitor performance, share learnings and drive continuous testing and improvement.
• Work closely with internal teams and external partners to deliver innovative, high-impact campaigns.
• Support large-scale national activations and ROAS-focused performance activity.
• Manage operational and financial processes linked to digital activations.

About you:

You’ll be an experienced digital media practitioner with a strong background in social and programmatic activation, comfortable owning campaigns from planning through to optimisation and reporting. You’re data-driven, commercially minded and confident working across teams to deliver clear business outcomes.

Experience you may bring:

• Minimum 2–3 years’ experience in social and programmatic media buying and activation
• Digital media planning experience across multiple objectives and audiences.
• Hands-on activation of large-scale campaigns, including dynamic creative partners and 1st party data.
• Buying experience across platforms such as DV360, Facebook, Instagram and Snap.
• Strong understanding of Programmatic within the wider digital media ecosystem.
• Ability to analyse performance data and turn insight into clear recommendations.
• Strong communication and presentation skills, including presenting to senior stakeholders.
• Solid project management skills, with the ability to work independently and collaboratively.
• Experience within FMCG and/or the alcohol category.
• Understanding of the UK on-trade or hospitality environment.
• Experience with Salesforce products (SFMC / CDP).
• MediaTool and/or Amazon DSP experience.