Vacancies at PZ Cussons

Job Purpose:

The National Account Manager is responsible for managing and growing customer relationships at a national level for our Boots Account across defined PZ Cussons brands. You will drive sustainable and profitable sales growth by developing and executing joint business plans, securing product listings, and optimising promotional strategies in line with brand and commercial objectives. Acting as the key point of contact between the business and the customer, you will ensure that our products are effectively positioned in the market while meeting the specific needs of the retailer.

Key Duties and Responsibilities  

Internal

• Collaborate with the Senior National Account Manager (SNAM) to develop and execute the retailer strategy, ensuring alignment with overall business objectives.
• Deliver accurate monthly, quarterly, and annual sales forecasts, highlighting risks and opportunities to enable effective business planning.
• Analyse weekly retailer sales reports and share insights to inform strategic decision-making and performance improvement.
• Negotiate annual Joint Business Plans (JBPs) with retailers to secure mutually beneficial commercial agreements.
• Achieve agreed sales and profit targets to contribute to the company’s overall growth and financial success.
• Manage trade spend effectively to maximise profitability while increasing brand awareness in the marketplace.
• Build and deliver account budgets to ensure disciplined financial planning and performance tracking.
• Coordinate promotional planning with the Marketing team to drive profitable growth, maximise NPD support, and maintain brand integrity.
• Conduct monthly promotional performance reviews with the Finance team, providing recommendations to improve return on future promotional investment.
• Oversee the supply chain within the account through accurate forecasting and delivery, ensuring product availability and minimising stock issues.
• Represent the account in key business meetings (e.g. forecast validation, NPD, and brand updates), sharing performance reviews, identifying risks, and proposing opportunities.
• Support sales growth through the execution of ad hoc activities aligned to account and business needs

External

• Lead the development and performance of the category within the retailer to strengthen market presence and deliver brand growth.
• Conduct regular cross-functional monthly meetings with retailers to review account performance and align on action plans.
• Drive profitable EPOS sales by building brand visibility and delivering initiatives that resonate with consumers and customers.
• Build strong networks and collaborative partnerships across all key departments within each retail account to support long-term business relationships.
• Deliver best-in-class service to retail partners, ensuring consistency, responsiveness, and professionalism in all interactions.
• Co-create and implement JBPs with retailers to ensure shared goals, aligned plans, and commercial success.
• Monitor sell-out performance and take timely action to address issues or capitalise on opportunities.
• Track and report on market and competitor activity within accounts to inform internal strategy and maintain competitive advantage.

Criteria 

• Collaborative Team Player: Works effectively with others, contributing to a positive team dynamic and shared goals
• Prior experience of National Account Management
• Analytical & Detail-Oriented: Strong ability to interpret data and focus on accuracy, ensuring high-quality outputs and informed decision-making
• Effective Communicator: Demonstrates clear and confident written and verbal communication skills, adapting style to suit different audiences
• Operational Excellence: Highly efficient in managing day-to-day processes and driving execution to deliver results
• Presentation Skills: Capable of creating and delivering engaging, insight-led presentations tailored to a range of stakeholders
• IT Proficiency: Skilled in Microsoft Office applications, including Excel, PowerPoint, and Word, to support data analysis, reporting, and communication
• Strong Negotiation Skills: Experienced in leading commercial negotiations that deliver mutually beneficial outcomes
• Highly Organised: Maintains structure and manages multiple priorities effectively, ensuring deadlines and objectives are consistently met

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Job Purpose

The Head of Brand (Carex and Childs Farm) plays a pivotal role in shaping and driving the organisation's brand strategy, ensuring a consistent and compelling brand identity across all touchpoints. This leadership position is responsible for developing and implementing initiatives that strengthen the brand's presence, resonate with target audiences, and contribute to the overall success of the business.

Function Overview

The role reports to the Marketing and Innovation Director, who leads the Europe Marketing function with specialist teams across Brand, Content and Product, supported by Insights and Project capability. The Brand teams have 3-5 direct and indirect reports.  

Job context & scope

Key Duties and Responsibilities  

• Lead a cross-functional Brand team responsible for delivery of the Branded P&L, accountable for all elements of the brand mix to deliver budgeted Sales and Profit.
• Develop and deliver the 3-year Brand positioning, strategy & commercial plans, engaging the wider commercial team, senior stakeholders, aligned to the broader business plan, financial goals and ambitions
• Lead strategy and agency managements for all brand fundamental activation workstreams e.g. PR, social, shopper, media planning, sampling, partnerships and events, and reviews.
• Work with the Head of Product on recommendations around improvements to the current branded portfolio, optimising Price, Pack, Architecture mix for optimal revenue growth
• Work with the Product team to unlock the strongest 3-year NPD pipeline in line with brand strategy and also ensuring it delivers against the short-term business needs and the longer-term innovation drivers.
• Lead the development of a long term strategic creative platform for the brand and a relevant, high impact advertising and communications program that drives cut through and delivers profitable ROI. Work with external agency partners to deliver executional excellence.
• Lead and engage your direct team and others, understanding capability and resource gaps, and building a team fit for the longer-term business goals
• Work with the Head of Content to deliver best in category brand identity and content/toolkits

Key technical Skills and Experience

• Experienced FMCG Marketeer with a varied experience delivering long term growth of ‘leader’ and ‘challenger’ brands
• Proven experience of having developed both positioning and innovation platforms, both built on consumer insights
• Proven track record of leading P&L delivery working with commercial teams and a strong understanding of IBP processes
• Experience of leading team's ad developing talent
• Demonstrable ability to develop compelling brand vision and strategies, including high performing multimedia communication campaigns to build brands for long term growth
• Experience of taking accountability for leading and delivering large, complex projects including innovation, NPD, EPD and brand campaigns 
• Proven ability to identify and apply insight to drive brand performance, including experience of developing and working with need states segmentation

Key Skills

• Visionary and strategic – thinking big and bringing others on the journey
• Strong analytical skills – able to assimilate complicated, often ambiguous information and distil into strategies and plans
• Demonstrable strong financial and commercial acumen, with experience of shaping and delivering a P&L for growth
• Strong communicator – clear, simple communication that sets direction, engages and inspires
• Insightful and creative – breaks conventions and challenges the status quo, seeks out knowledge and insights, and brings the outside in
• Collaborative and influential – adaptable and flexible, building successful relationships at all levels, from all backgrounds and genuinely seeking out win formalized solutions
• Driven to pursue success – driving action and results