Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we work closely with clients to embrace a transformational approach aimed at benefiting all stakeholders—empowering organizatio...
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As Talent Branding Senior Specialist supporting the EMESA region, you will:
Employer Branding Support: Act as the primary employer branding advisor for key strategic areas such as BCG’s Lisbon Capability Center, Executive Recruiting, and other Business Services teams across region and world, aligning branding initiatives with regional and global talent needs as well as key stakeholders.
Creative Content Development: Write and design compelling content for a variety of platforms, showcasing BCG’s culture, people, and opportunities. Projects will include social media campaigns, branded presentations, videos, and recruitment marketing materials.
Visual Storytelling: Leverage creative tools such as PowerPoint, Canva, Figma, CapCut (or similar) to develop visually engaging assets that reflect our brand voice and resonate with local talent audiences.
Strategic Campaign Execution: Localize and deliver strategic employer branding campaigns in partnership with global and regional stakeholders.
Stakeholder Engagement: Partner closely with TA, HR, global branding, and marketing colleagues to ensure initiatives are aligned, impactful, and measurable.
Performance Insights: Track, analyze, and report on campaign effectiveness, offering recommendations for continuous improvement.
Cross-Regional Collaboration: Contribute to global employer branding projects, while ensuring EMESA-specific needs are represented and delivered.
What You'll Bring
Experience: 5–7 years in employer branding, recruitment marketing, communications, or a related creative field.
Creative execution skills: Demonstrated expertise in copywriting, storytelling, and design software (PowerPoint, Canva, Figma, Adobe Suite, video-editing tools such as CapCut/Premiere Pro).
Copywriting excellence: Ability to craft concise, compelling messaging tailored to different talent audiences and platforms.
Project management: Strong organizational skills with the ability to balance multiple projects and priorities in a fast-paced environment.
Stakeholder management: Ability to build trust and credibility with diverse internal stakeholders at regional and global levels.
Collaborative mindset: Comfortable working across virtual, global teams and adapting to different cultural contexts.
Analytical approach: Proficiency in measuring campaign impact and translating data into actionable insights.
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